![]() Star Rail also does not monetise as well as Genshin Impact in the West, according to data.ai numbers. ![]() “At month five, Star Rail’s iOS US RPD is -40% lower than that of Genshin Impact’s ($3.32 vs $5.48),” says Naavik. The report goes on to state that Star Rail is not as “revenue efficient” as Genshin Impact if you look at the two games’ revenue per download curves. “It’s quite simple: Genshin Impact players are spending more time and money in Star Rail and therefore not as much in Genshin Impact anymore.” Naavik’s data.ai numbers suggest that Star Rail’s revenue per download is tracking below Genshin Impact. While it’s generally wise to lean on your portfolio’s audience to drive future product success, the fact is that Star Rail and Genshin Impact are both time-consuming with insane spend depth, and players have both limited time and budgets for gaming.” “This cannibalisation is in large part driven by Mihoyo heavily promoting Star Rail to Genshin Impact’s audience, plus working with many Genshin Impact influencers to stream Star Rail instead. In other words, it has clearly cannibalised Genshin Impact.” “Even though Mihoyo did see record revenue levels during Star Rail’s launch months, the total monthly portfolio revenue has come down to pre-Star Rail levels. You can find more of Naavik’s workings here. ![]() ![]() “On a portfolio level, Honkai Star Rail isn’t driving incremental revenue for Mihoyo,” says the report. ![]() Naavik’s in-depth write-up on Honkai: Star Rail suggests that it has already generated $1bn in revenue since it launched in April.īut after working hard to move many Genshin Impact players over to its new game, Naavik says creator Hoyoverse has found Star Rail to be less effective at monetising its audience. Honkai: Star Rail’s spectacular launch is not all good news for Genshin Impact maker Hoyoverse, a new report has claimed. ![]()
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